The Importance of Email Marketing

Most of the people who visit your site will never buy. In fact, if your website produces a 1% conversion rate your website is considered successful.In most cases, that means that 99 out of every 100 people who visit your site will leave and never come back… ever.By offering something of high perceived value absolutely free to your website visitors, in exchange for their name and email address, you can capture a much larger number of people into your marketing system.Where a good conversion rate for a site that is selling something is around 1%, a good ‘opt-in rate’ (the number of people who take up your free offer) is around 20%, and can be as high as 50%!Instead of losing 99 out of 100 people who visit your site, you’re now only losing 50 to 80 people. Or in other words, you’re capturing 20 to 50 people out of every 100 people who visit your site, instead of just one.